Since its conception in 2008 with Iron Man – The Iron Man –
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What began as a series of independent films with subtle cross-references has evolved into a complex web of interrelated plots that require a high level of commitment and attention from the viewer. It is no longer enough to watch a Marvel movie to fully enjoy it; It is necessary to have seen the previous ones and, many times, the derived series, to understand the context and references. For the die-hard fan, this may be an erasure. However, for the casual viewer, it can represent a barrier to entry.
Remember when you could walk into the theater and enjoy a superhero movie without having to remember what happened in three previous movies and two TV series? Those days seem to be behind us. At least that’s what Raphael Bob-Waksberg, the creator of BoJack Horseman, believes – 56%. who recently published in x(before Twitter):
Bravo to the MCU for recapturing the magic I felt as a kid when I realized that the superhero stories I’d wanted for years had become so complicated that keeping up had become more of a chore than a pleasure, and I abandoned them. completely, leaving me free to discover other delights elsewhere.
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The statement adds to the moment of difficulties that Marvel faces in creative terms, both in the television and film fields. Since the release of Avengers: Endgame – 95%, there has not been any film that has managed to gross 1 billion dollars at the box office. Examples of this include films like Eternals – 58% with 403 million dollars raised, which curiously is a work with a more authorial approach, and Ant-Man and the Wasp: Quantumania – 60% with US $476 million raised.
Even previous installments of the franchise like Ant-Man: Ant-Man – 81% with 519 million dollars and Ant-Man and the Wasp – 85% with $622 million achieved better results at the box office without the promotion of being key events in the Marvel universe intended to solidify the idea of the multiverse. Furthermore, in the case of the third film of Ant-Manas well as Thor: Love and Thunder – 76% and Doctor Strange in the Multiverse of Madness – 88%, critics have not been particularly favorable towards the creative direction they have taken either.
Considering that no film has reached the $1 billion mark at the box office since Endgamethe negative criticism towards some films and the lack of impact of the series, a debate arises around the creative health of the Marvel universe.
On the television front, Disney+ titles also face difficulties in receiving positive reviews, justifying their ambitious budgets through strong audiences, and generating conversation in popular culture. Secret Invasion, the most recent series, is a notable example: It was criticized for its use of AI-generated credits, and even a cast led by Samuel L. Jackson, Emilia Clarke and Olivia Colman failed to generate discussion online. from week to week.
The interconnection of the stories, instead of enriching their complexity, has led to criticism with two main arguments: that it has become too complicated to follow the plots due to the amount of information needed and that the individual stories are not perceived as stories, but rather like pieces in the general scheme, which reduces their identity.
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